Ease Up on the Drink, New Zealand

 

Ease Up on the Drink, New Zealand
Thu, 26 Aug 2010 11:42:27 -0500

The title of this post comes from the New Zealand Alcohol Advisory Council’s (ALAC) latest ad campaign targeting the drinking culture.  One of ALAC’s previous campaigns had the punch line “it’s not the drinking – it’s how we’re drinking.”  Anyway, you get the idea – if you need to have ad campaigns telling the country [...]

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